Hi, I’m Joneal — the founder of The Coily Company.

I created this brand out of a deep love for natural hair, cultural heritage, and clean beauty. Growing up in the Caribbean, I watched the women around me struggle to find products that truly honored the beauty and uniqueness of coily textures. Most of what was available came with harsh chemicals, generic formulas, or messages that made us feel like our hair had to be “tamed” to be beautiful.

The Coily Company was born from a desire to change that.

Our products are crafted to celebrate, not control. They’re designed with high-quality, clean ingredients, inspired by the richness of Caribbean fruits, flowers, and traditions. Each product tells a story—of softness, strength, and self-acceptance. We believe that curls, coils, and kinks deserve luxury too. And that you don’t have to compromise your health, your identity, or the planet to get it.

This is more than haircare. It’s cultural celebration, self-love, and a return to roots.

Thank you for being here, and welcome to the movement. 🌴

Warmly,
Joneal
Founder, The Coily Company