Water
First on the ingredient list. The cream is water-based, so the moisture starts here.
Hair care designed for 3A to 4C coils.


For 3A-4C coils · 12 oz
$35.00
Multi-day moisture, effortless slip and soft, touchable hold. A water-first formula with rich botanical oils and butters, made to celebrate your natural texture.
Ships April 2027

A note from our founder
I created this cream so it would not leave hair feeling greasy, flaky, or crunchy, all the things I hate for my own hair.
Joneal Labeach, Founder
First on the ingredient list. The cream is water-based, so the moisture starts here.
Penetrates the hair shaft and helps reduce protein loss.
Lightweight, rich in vitamin E, and helps guard against breakage.
Absorbs quickly and keeps hair moisturized without a greasy feel.
Guava leaf provides antioxidants that help protect your hair against oxidative stress from the sun and environmental stressors.
A light butter that softens hair and helps seal in moisture without weighing it down.
Seals in moisture and softens hair strands.
Adds slip for easier styling and a natural-looking shine.