Press kit
Tell our story
with us.
Everything media need in one place: the brand story, the facts, product imagery, and who to contact.
The brand story
The Coily Company was born from Caribbean wash days, the kitchen chair, the wide-tooth comb, the hands you trusted with every section. The recipes weren't written down; they lived in hands and memory: boiled guava leaves for the rinse, hibiscus from the yard for shine, mango butter from the market.
Our first product, The Coiling Cream, carries that Sunday morning with it. Botanical moisture, slip, and soft hold for curls, coils, locs, and tender heads, in a pouch, because care for our hair and care for our earth come from the same root.
Beyond the pouch, The Coily Giving Promise supports Youth Hair Equity and clean water access in rural Jamaican and Caribbean communities.
Fast facts
- Product
- The Coiling Cream, botanical moisture, slip, and soft hold for curls, coils, locs, and tender heads.
- Key botanicals
- Mango butter, hibiscus, guava, and coconut oil.
- Packaging
- ~12 oz pouch with spout, made with 86% less plastic than a rigid bottle. Empty pouches come back through our buyback program for a percentage off the next purchase.
- Founder
- Joneal Labeach, founder of The Coily Company.
- Roots
- Caribbean-born care traditions, made for every coil.
- Launch
- Batch 001, spring 2027. Pre-orders open now.
Product imagery
Concept imagery for The Coiling Cream. Click any image to open the full file, then save it for publication. Please credit "The Coily Company."
Media contact
For interviews, samples, high-resolution assets, or launch coverage, reach us directly. We respond to every serious inquiry.
hello@thecoilycompany.com